Is your brand visible in AI search?

51% of B2B software buyers now start their research in an AI chatbot, and 69% change vendor based on what it tells them. Five questions to see where you stand.

Question 1

1.When you ask ChatGPT, Gemini or Perplexity for the best providers in your category, does your brand come up?

Yes, consistentlySometimes, or only when namedNo, or we've never checked

Question 2

2.Does your own website publish citable, first-party material: original data, direct answers, comparison or pricing pages?

Yes, plenty of itSome, but mostly marketing copyNot really

Question 3

3.Do you publish standalone, no-click-needed content on the 2–3 channels where your buyers actually spend time?

Every weekOccasionallyRarely, we mostly post links

Question 4

4.Do you own a permissioned audience (an email list or community) that this content feeds and grows?

Yes, and it's growingWe have one, but it's stagnantNo

Question 5

5.How do you judge whether marketing is working?

Incremental lift and pipeline correlationA mix of attribution and gut feelMostly traffic and last-click attribution

0 of 5 answered

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25+ years building & scaling data and AI-driven products across Southeast Asia and Europe

AISandwich

Don't just build AI. Build AI that people actually use.

Charles Gourlaouen — AI Strategist & Executive Coach. 25+ years building products across Southeast Asia.

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