About
© 2026 Charles Gourlaouen · ai-sandwich.comAI Strategist & Executive Coach · Chief AI & Data Officer at ÔDASIE
"Don't just build AI. Build AI that people actually use."
Charles is a Strategic Leader in Software Project Management and Chief AI & Data Officer at ÔDASIE — Water of Asia. With 25+ years bridging technology and business across Southeast Asia, he has built and scaled products that serve millions of users and process billions of data points.
His career spans hospitality (Accor, Agoda), e-commerce (aCommerce), data infrastructure (Mashub), and now AI strategy (ÔDASIE). The AI Sandwich methodology is the synthesis of those years — a practical framework for the question every executive eventually asks: "We bought the AI. Why isn't anything changing?"
Chief AI & Data Officer
ÔDASIE — Water of Asia
Leading AI strategy for travel-tech in Southeast Asia
Co-founder
Mashub
Built AWS Data Lakes, Snowflake integrations, Smart City metadata platforms
VP Product
aCommerce
Managed 50B data points, 30M products, 100+ brands across SEA
Director IT
Agoda
Built Partner Extranet serving 120K+ hotels globally
IT Director
Accor
Enterprise technology leadership for hospitality
Giving back
Helping founders and startup ecosystems in Thailand and France turn ideas into products that find real demand.
CurrentZERO TO 1 Accelerator · 2026 – present · Thailand
Mentors early-stage founders on AI product strategy, agentic AI, proprietary data moats and human-in-the-loop design, using the AI Sandwich to move ventures from experiments to market-ready products.
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Wipolo · 2007 – 2012 · Paris
Advised the B2C travel app that centralised bookings, delay alerts and shared itineraries, through to its acquisition by Accor.
42Geeks · 2022 · Bangkok
Helped host 42Geeks' invite-only conference in Bangkok, bringing together investors and tech entrepreneurs.
Cap Digital · 2010 · Paris
Coached growing French startups in Cap Digital's acceleration programme on business models, product and technology stacks to get them funding-ready.
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