About
25+ years bridging technology and business across Southeast Asia
© 2026 Charles Gourlaouen · AISandwich.orgCharles Gourlaouen
AI Strategist & Executive Coach · Chief AI & Data Officer at ÔDASIE
"Don't just build AI. Build AI that people actually use."
Charles is a Strategic Leader in Software Project Management and Chief AI & Data Officer at ÔDASIE — Water of Asia. With 25+ years bridging technology and business across Southeast Asia, he has built and scaled products that serve millions of users and process billions of data points.
His career spans hospitality (Accor, Agoda), e-commerce (aCommerce), data infrastructure (Mashub), and now AI strategy (ÔDASIE). The AI Sandwich methodology is the synthesis of those years — a practical framework for the question every executive eventually asks: "We bought the AI. Why isn't anything changing?"
Career highlights
Chief AI & Data Officer
ÔDASIE — Water of Asia
Leading AI strategy for travel-tech in Southeast Asia
Co-founder
Mashub
Built AWS Data Lakes, Snowflake integrations, Smart City metadata platforms
VP Product
aCommerce
Managed 50B data points, 30M products, 100+ brands across SEA
Director IT
Agoda
Built Partner Extranet serving 120K+ hotels globally
IT Director
Accor
Enterprise technology leadership for hospitality
Thought leadership
The AI Sandwich: How to Bridge AI Technology with Humans
The foundational methodology article that gives this site its name.
Read on LinkedInThe Truth about ClawdBot
In-depth AI security and vulnerability analysis (66 reactions on LinkedIn).
Read on LinkedInThe Future is Sustainable Product Design
Building technology for long-term impact, not short-term hype.
Read on LinkedIn